08 Feb 2014


The most important aspect of any business is its customers, and these days customers seem much more aware than they used to.
It is not enough simply to get the sale, the customer must feel that they got a good deal with an organization they are happy dealing with.
And in business, your reputation usually only comes from one source – that is satisfied customers – which is one of the most important NLP business benefits.
Important element for dealing with customers is listening and communicating in the right way.
For instance, if a customer says “I just don’t feel that this is the right car for me”, then responding with “but doesn’t it look just great” is not going to resolve the issue.This is due to the fact that the customer is talking about how they feel. This feeling is not going to be changed without directly dealing with the feeling.
Improving your ability to pay attention to other peoples language, will help limit problems caused by miscommunication throughout your organization.
Another useful skill is rapport. Many customers will buy from you simply because they like you.


The same kinds of language and rapport building skills used with customers are very useful with other members of staff. NLP also has many persuasion techniques that can be subtlety used to move employees in the right direction, and its always useful to be able to motivate them.
NLP benefits in Business


As well as motivating your staff, learning how to motivate yourself can have a huge impact on your ability to work well for extended periods of time. Using NLP to improve your confidence, public speaking skills, and general tone of voice can have an amazing effect on the perception of you within the workplace, with the people you work with, and with your customers. A company full of professional, motivated people has huge advantages. This is probably the least recognized of all the NLP Business Benefits.